About Us

We are a group of companies and professionals with a passion for immersive media.

XRBR

The mission of XRBR – Brazilian Association of Extended Reality

Is to strengthen the XR industry in Brazil by sharing knowledge and opportunities with companies and industry experts. Created in 2017 as a business hub, and formalized in 2018 as a non-profit, XRBR is an environment for collaboration about interactivity technologies including virtual reality, augmented reality, mixed reality, holograms, NFTs, blockchain, metaverse, and more. The core values ​​are technical knowledge (know-how), relationship with stakeholders, pioneering spirit, vision of the future, excellence, while valuing the human and the digital.

Individuals or companies with proven experience with products or services related to extended reality can join the association, as well as researchers, professors and students on topics related to extended reality in Brazil and worldwide. The association works by facilitating networking among associates, disseminating knowledge about the sector, prospecting new business opportunities, representing the sector with public and private institutions, participating in national and international events and creating partnerships to offer benefits to associates, like the ones below:

Among the benefits offered, the following can be highlighted:

  • Direct access to the largest companies and specialists in XR in Brazil, through exclusive groups;
  • Monthly meetings with national and international guests with the biggest players in the extended reality industry;
  • Significant discounts on participation in events, prizes and competitions;
  • Mentorships, workshops, online courses and professional training activities;
  • Curation of information, news and events;
  • Business and talent opportunities;
  • Access to reports, data and market research.

Do you need more information about the association and the XR Market in Brazil?

Would you like to know what our members are making?

Have a look at this recently-created demo reel of the association members:

Board of Directors

Karina Israel

Karina Israel

Diretora Presidente

CEO of YDreams Global | COO of YDX in Canadá | Environmental Consultant | Curator of Immersive Exhibitions | President of the XRBR Association
Simone Kliass

Simone Kliass

Diretora Executivo

Globo Voice Artist | SXSW and VO Atlanta Speaker | Women in Voice Lead Ambassador | Brazilian Cross Reality Association (XRBR) VP
Alexandre Calil

Alexandre Calil

Diretor Administrativo

Ambassador at World VR Forum

Deliberative Council

Ana Arruda

Ana Arruda

Conselho Deliberativo

CEO – Sétima Cinema & Cultural Productions
Inês Maciel

Inês Maciel

Conselho Deliberativo

Post-graduate Professor of Creative Media – ECO/UFRJ
Fernanda Martins

Fernanda Martins

Conselho Deliberativo

Executive Producer
Francisco Almendra

Francisco Almendra

Conselho Deliberativo

Co-Founder and CEO at Studio KwO XR | Virtual Reality, Augmented Reality, and 360° Video
Mariana Brecht

Mariana Brecht

Conselho Deliberativo

Narrative designer at ARVORE Immersive Experiences
Rawlinson Peter

Rawlinson Peter

Conselho Deliberativo

CEO Beetools / Co-founder Beenoculus and Junglebee

Fiscal Council

Ana Denaro

Ana Denaro

Conselho Fiscal

Director of Operations / YDreams Cultural Production
Leonardo Ferro

Leonardo Ferro

Conselho Fiscal

Partner at VOCS and MoreThanReal
Rodrigo Terra

Rodrigo Terra

Conselho Fiscal

Co-Founder – CTE @ ARVORE

Want to be part of the community?

Join our Slack channel!