The mission of XRBR – Brazilian Association of Extended Reality
Is to strengthen the XR industry in Brazil by sharing knowledge and opportunities with companies and industry experts. Created in 2017 as a business hub, and formalized in 2018 as a non-profit, XRBR is an environment for collaboration about interactivity technologies including virtual reality, augmented reality, mixed reality, holograms, NFTs, blockchain, metaverse, and more. The core values are technical knowledge (know-how), relationship with stakeholders, pioneering spirit, vision of the future, excellence, while valuing the human and the digital.
Individuals or companies with proven experience with products or services related to extended reality can join the association, as well as researchers, professors and students on topics related to extended reality in Brazil and worldwide. The association works by facilitating networking among associates, disseminating knowledge about the sector, prospecting new business opportunities, representing the sector with public and private institutions, participating in national and international events and creating partnerships to offer benefits to associates, like the ones below:
Among the benefits offered, the following can be highlighted:
- Direct access to the largest companies and specialists in XR in Brazil, through exclusive groups;
- Monthly meetings with national and international guests with the biggest players in the extended reality industry;
- Significant discounts on participation in events, prizes and competitions;
- Mentorships, workshops, online courses and professional training activities;
- Curation of information, news and events;
- Business and talent opportunities;
- Access to reports, data and market research.
Do you need more information about the association and the XR Market in Brazil?
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Board of Directors

Karina Israel
Diretora Presidente

Simone Kliass
Diretora Executivo

Alexandre Calil
Diretor Administrativo
Deliberative Council

Ana Arruda
Conselho Deliberativo

Inês Maciel
Conselho Deliberativo

Fernanda Martins
Conselho Deliberativo

Francisco Almendra
Conselho Deliberativo

Mariana Brecht
Conselho Deliberativo

Rawlinson Peter
Conselho Deliberativo
Fiscal Council

Ana Denaro
Conselho Fiscal

Leonardo Ferro
Conselho Fiscal

Rodrigo Terra
Conselho Fiscal