Brazilian Content on 04/01/2019
Brazilian Content will promote two meetings about XR (Extended Reality), in São Paulo and Rio de Janeiro, in April.
In São Paulo, the meeting will take place on April 16 (Tuesday), from 10 am to 12 pm, at BRAVI’s headquarters (Al. Santos, 1773, auditorium), with the participation of Ric Lebre, president of XRBR (Brazilian Association of XR Companies and Professionals).
In Rio, the date will be April 17 (Wednesday), from 10 am to 12 pm, at BRAVI’s headquarters (Praia do Flamengo, 66, auditorium), with Flavio Mayerhofer, executive director of XRBR.
Among the topics covered will be technical parameters (difference between AR, VR, MR), Kinematic vs Real Time, 3DOF or 6DOF, equipment and languages, and business involving the sector.
In principle, one participant per company will be allowed. If there are still vacancies, those interested will be informed. For companies outside of São Paulo and Rio, there is the possibility of participating remotely, via the Eventials platform, in the meeting on the 16th. In this case there is no limit of participants.
Brazilian Content members can participate in the meeting for free. For BRAVI members, there is a fee of R$50. For non-members, the value is R$150. Entries can be made . If you have any questions, please contact us by e-mail international@braziliancontent.com.
About the speakers
With nearly 20 years of experience in creative economy, Ric Lebre has worked for the main live marketing agencies in Brazil. He helped found and was elected president of XRBR, an association with more than 100 Brazilian companies in the XR segment (augmented reality, virtual reality and mixed reality). Last year, he assumed the role of strategic creative at VZ Love and Bytes (Vector Zero’s innovation and immersive media unit) after 2 years of working with MIT students in Cambridge, USA.
Flavio Mayerhofer has been active in film since 2008, his last job as an executive producer was with HBO. For three years he was Brazil manager of French producer Goyaves, having developed immersive projects for brands such as L’Oréal, AccorHotels, Claro and Serasa. In 2018, he founded Studio XR, a company focused on extended content. With TV Escola, it conceived an experience in Virtual Reality, a pioneer offering accessibility in LIBRAS, launched at Rio2C in 2018 and presented to the minister of education. He also conceived an experiment for Petrobras and Mclaren, in partnership with Ydreams and Arkave, launched at Rio Oil and Gas 2018. Flavio is co-founder and executive director of the Brazilian Association of Extended Reality Companies and Professionals – XRBR.